Overview
| AM Best Rating | A+ |
| Parent Company | Protective Financial Corporation (Great-West Lifeco subsidiary) |
| Founded | 1907 |
| Headquarters | Birmingham, AL |
| Best For | Lowest term life rates overall |
| Term Rate (35M, $500K, 20yr) | $28/mo |
Pros & Cons
- ✅ Consistently lowest or near-lowest term rates industry-wide
- ✅ Classic Choice Term available in 10, 15, 20, 25, 30, 35, and 40-year terms
- ✅ Strong A+ AM Best rating
- ✅ No-exam options up to $1M
- ✅ Excellent conversion options
- ❌ Customer service rated average (not great)
- ❌ Limited whole life / universal life portfolio
- ❌ Online experience less polished than Haven Life or Bestow
Products Available
| Product | Coverage Amounts | Issue Ages |
|---|---|---|
| Classic Choice Term | $100K–$50M | 18–75 |
| Custom Choice UL | $50K–$10M | 18–85 |
| PL Promise Whole Life | $5K–$1M | 0–85 |
| Indexed UL | $100K–$10M | 18–75 |
2026 Rate Samples
| Age / Gender | $250K, 20yr | $500K, 20yr | $1M, 20yr |
|---|---|---|---|
| 30, Male | $15/mo | $23/mo | $40/mo |
| 35, Male | $18/mo | $28/mo | $49/mo |
| 35, Female | $15/mo | $24/mo | $41/mo |
| 40, Male | $25/mo | $40/mo | $72/mo |
Our Verdict
Protective Life is our top pick for term life insurance for most applicants — consistently the lowest rates with an A+ AM Best backing. If your primary goal is maximum coverage at minimum cost, Protective belongs on your shortlist.
The bottom line: Protective Life is a solid carrier with strong financials. Whether it's the best choice for you depends on your age, health, and coverage needs. That's why we compare it against 19 other carriers before recommending it — sometimes it wins, sometimes it doesn't.
See If Protective Life Is Your Best Rate
We compare Protective Life against 19 other top carriers to find your lowest available premium.
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