South Carolina's Health Insurance Marketplace
South Carolina uses the federal health insurance marketplace at HealthCare.gov. The state does not operate its own exchange. When South Carolina residents shop for ACA marketplace plans, they enter their zip code and household information at HealthCare.gov to see certified plans available in their county, calculate premium tax credits, and enroll.
South Carolina has 46 counties. The Charleston, Columbia, Greenville, and Myrtle Beach areas tend to have more carrier options and more competitive pricing. Rural counties in the Pee Dee region, the Lowcountry, and the Upstate may have fewer carriers, with BlueCross BlueShield of South Carolina maintaining the broadest statewide presence.
SC Marketplace Key Numbers (2026): Approximately 310,000 South Carolinians are enrolled in ACA marketplace plans. An estimated 88% receive premium tax credits. South Carolina's lack of Medicaid expansion means many residents depend entirely on the marketplace for individual coverage, making accurate subsidy calculation especially important.
SC Medicaid (Healthy Connections): Who Qualifies?
South Carolina Medicaid, known as Healthy Connections, has strict eligibility requirements. Without Medicaid expansion, most working-age adults without dependent children do not qualify for SC Medicaid regardless of income. The program primarily covers:
- Children under 19 (through Medicaid and CHIP — SC Healthy Connections Kids)
- Pregnant women (up to 194% FPL)
- Adults 65 or older with limited income and assets
- Adults with qualifying disabilities
- Parents/caretaker relatives with very low incomes (threshold varies)
If you don't fall into one of these categories and earn under 100% FPL, you may be in the coverage gap. Contact the SC Department of Health and Human Services (scdhhs.gov) to check your eligibility or speak with a licensed broker who knows South Carolina's specific rules.
South Carolina Coverage Gap: If you earn less than $15,060 as a single adult and don't qualify for SC Medicaid, you may not be eligible for ACA marketplace subsidies either. Community health centers with sliding-fee services serve uninsured South Carolinians in this situation. Contact SC Primary Health Care Association for local resources.
ACA Subsidies for South Carolina Residents
For South Carolinians who earn above 100% of the federal poverty level and don't have access to affordable employer coverage, ACA premium tax credits provide substantial relief. In 2026:
- 100%–150% FPL ($15,060–$22,590 for a single adult): Near-zero premium Silver plans with enhanced Silver 94 cost-sharing reductions; deductibles can be as low as $300
- 150%–200% FPL ($22,590–$30,120): Strong subsidies; Silver 87 CSRs significantly reduce out-of-pocket costs
- 200%–250% FPL ($30,120–$37,650): Moderate-to-significant subsidies; Silver 73 CSRs
- 250%–400% FPL ($37,650–$60,240): Subsidies that reduce monthly premiums by $100–$350
- Above 400% FPL: Credits available if benchmark Silver exceeds 8.5% of income
Average Cost of South Carolina Health Insurance
South Carolina premiums vary by county. Coastal and metro areas with more competition tend to have lower premiums. Estimated unsubsidized monthly premiums for a 40-year-old in 2026:
- Bronze plans: $360–$470/month; high deductibles ($6,500–$9,000)
- Silver plans: $510–$630/month; moderate deductibles; CSRs transform these for lower-income enrollees
- Gold plans: $610–$750/month; deductibles around $1,500–$3,000
After subsidies, the average SC marketplace enrollee pays approximately $88/month. Many residents earning between 100% and 200% FPL pay $0–$30/month for a Silver plan with enhanced cost-sharing reductions.
Top Health Insurance Carriers in South Carolina
- BlueCross BlueShield of South Carolina — the dominant carrier with statewide availability across all 46 counties; broad network that includes most major hospitals and physician groups in the state
- Molina Healthcare South Carolina — value-oriented HMO plans available in select SC markets, particularly in the Columbia and Upstate areas
- Ambetter from Absolute Total Care — part of the Centene family; available in select South Carolina markets with competitive Silver plan pricing
- Oscar Health — available in the Charleston and Columbia metro areas; tech-forward with strong telehealth integration
Enrolling in South Carolina Health Insurance: Step by Step
- Check SC Healthy Connections eligibility first, especially if you have children, are pregnant, or have a qualifying disability
- Visit HealthCare.gov and log in or create an account
- Enter your South Carolina zip code, household members, and projected 2026 income
- Review your estimated premium tax credit and browse available plans
- Compare plans by total annual cost — don't just compare monthly premiums
- Verify your physicians and any preferred hospitals are in-network
- Enroll before January 15 for February coverage; pay first premium to activate
South Carolina Special Enrollment Periods
Outside of open enrollment (November 1 – January 15), qualifying life events trigger a 60-day Special Enrollment Period. Common qualifying events for South Carolinians include losing employer coverage, getting married, having a child, moving to a new county, or aging off a parent's plan at 26. Act promptly — 60 days passes faster than expected, and missing the SEP means waiting until the next open enrollment.
Frequently Asked Questions
Did South Carolina expand Medicaid?
No. South Carolina has not expanded Medicaid under the ACA. SC Medicaid (Healthy Connections) is limited primarily to children, pregnant women, elderly individuals, and qualifying disabled adults. Most working-age adults without dependent children do not qualify, making the ACA marketplace their primary coverage option.
How do South Carolina residents shop for health insurance?
South Carolina uses the federal marketplace at HealthCare.gov. There is no SC state exchange. Residents enter their zip code, household size, and income to see available plans and apply for ACA subsidies during the November 1 – January 15 open enrollment period.
What is the average health insurance premium in South Carolina?
Before subsidies, the average benchmark Silver plan for a 40-year-old in South Carolina costs approximately $490–$580 per month. Coastal and urban counties near Charleston and Columbia tend to have slightly more carrier competition than rural areas. After subsidies, the average SC enrollee pays around $88/month.
What carriers offer marketplace health insurance in South Carolina?
Key SC marketplace carriers include BlueCross BlueShield of South Carolina (the dominant insurer covering all 46 counties), Molina Healthcare South Carolina, Ambetter from Absolute Total Care, and Oscar Health in select metro markets. BCBS SC's statewide network is particularly important for rural residents.
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